Sitting at home on a Saturday night with a head cold I turned on the news and caught a report about the “controversial” Super Bowl ad featuring Kevin Federline.
The ad is a continuation of Nationwide Insurance’s campaign featuring celebrities who are past their prime and the slogan “life comes at you fast”.
So the “controversy” involves K-Fed showing off his life as a rapper only to realize it’s a daydream in front of the deep fryer at a fast food restaurant. Someone with too much time on their hands says the commercial is an insult to fast food workers.
Now the easy thing to do here is saying something like “if I were a fast food worker I’d be insulted to be associated with Kevin Federline too.” But that would be too easy.
That being said, and given I have the unfortunate displeasure of knowing who Kevin Federline is, It occurred to me earlier in this Super Bowl season that I have no idea what Kevin Federline looks like, at least until tonight when I saw him on TV for the first time.
Life is coming at you fast K-Fed, so fast I’m doing my best to miss it.
Also, here’s the commercial.