Wednesday, October 31, 2007

Big Ten Network’s Sweeps Month Ratings Gimmick

Thursday November 1st begins the November sweeps. That is the period in which TV ratings are taken and analyzed for the purpose of setting advertising rates for the coming months.

So this is why the Big Ten Network spent a huge part of their budget to get the Ohio State Wisconsin game to be a Big Ten Network exclusive.

Big Ten Network is currently asking $1.10 per household per cable provider to carry the channel. This is a rate that neither Time Warner nor Comcast has agreed to.

However it appears that if the Big Ten Network can get enough of a ratings boost out of the third most exciting game shown in Central Ohio they may be able to raise their advertising rates and lower their subscription fee.

The problem: A majority of people who are Ohio State fans don’t get the Big Ten Network.

I don’t know how the Nielson Ratings people adjust for this, but it will likely be that most people who subscribe to Time Warner in Columbus will visit their local bar to watch the game. Since Nielson Ratings primarily track household viewers this ploy by the Big Ten Network may turn out to be a bust.

1 comment:

Anonymous said...

I definately agree.